By far the most common form of change agent is the "solution giver." Most of us at one time or another feel that we have the best answer to someone else's problem and a Jot of the time we are probably right! We also often think that we know how to get our solution communicated to the client, and on that we are almost always wrong. Clients can be notoriously obstinate, especially when they think someone is trying to "sell" them something.
Some of the things would-be solution givers need to know they can probably get from advertising executives and other experts in the art of selling, but there are some other things that this Guide would like to get across to the solution giver.
Among these are the following: