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    • WHAT IS CHANGE
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    • THE 7 STAGES OF CHANGE
    • CARE - STAGE 1
    • RELATE - STAGE 2
    • EXAMINE - STAGE 3
    • ACQUIRE - STAGE 4
    • TRY - STAGE 5
    • EXTEND - STAGE 6
    • RENEW - STAGE 7
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    • Home
    • Change Process
      • WHAT IS CHANGE
      • YOUR PLACE
      • Speed of Decision Making
    • Stages of Change
      • THE 7 STAGES OF CHANGE
      • CARE - STAGE 1
      • RELATE - STAGE 2
      • EXAMINE - STAGE 3
      • ACQUIRE - STAGE 4
      • TRY - STAGE 5
      • EXTEND - STAGE 6
      • RENEW - STAGE 7
    • Roles & Actions
      • ROLES OVERVIEW
      • Catalyst
      • Human Relations Expert
      • Diagnostic Advisor
      • Resource Linker
      • SOLUTION GIVER
      • Extension Agent
      • Process Helper
    • Case Studies
    • ABOUT US
    • Contact
  • Home
  • Change Process
    • WHAT IS CHANGE
    • YOUR PLACE
    • Speed of Decision Making
  • Stages of Change
    • THE 7 STAGES OF CHANGE
    • CARE - STAGE 1
    • RELATE - STAGE 2
    • EXAMINE - STAGE 3
    • ACQUIRE - STAGE 4
    • TRY - STAGE 5
    • EXTEND - STAGE 6
    • RENEW - STAGE 7
  • Roles & Actions
    • ROLES OVERVIEW
    • Catalyst
    • Human Relations Expert
    • Diagnostic Advisor
    • Resource Linker
    • SOLUTION GIVER
    • Extension Agent
    • Process Helper
  • Case Studies
  • ABOUT US
  • Contact

CHANGE AGENT'S GUIDE

CHANGE AGENT'S GUIDE CHANGE AGENT'S GUIDE CHANGE AGENT'S GUIDE

CHANGE AGENT'S GUIDE - organizational change management

CHANGE AGENT'S GUIDE - organizational change management CHANGE AGENT'S GUIDE - organizational change management

Ronald Havelock, Steve Zlotolow & Alice Fackre

What is the change agent's guide?

The Change Agent’s Guide is knowledge designed to illustrate the systematic “Process of Change”, and how new ideas and innovations can be implemented and institutionalized in today's business,  education, government and non-profit organizations.  


It started as research, then a book, which has now been revised and adapted into several editions for different audiences in specific fields. The book and related workbooks have formed the basis of curriculum for university courses in change management education.  


From the beginning, however, The Change Agent's Guide was intended as a practical guide for anyone aspiring to be a "Change Agent," putting in their hands a framework for tackling their change management challenge with the best possible recipe for success.


Today we have put the content of The Guide into this website and are currently working on a new edition of the book, which is due out in  2023. Our Goal is to assist you in understanding that “process of change” whether through the website or the book.


We welcome your feedback! Feel free to contact us at anytime.

Contact us by email

Visualizing the 7 stages of change

The Rainbow Logic of Change

The rainbow logic of change is your key to navigating this site. You will see it again and again and it's your key to understanding how the CHANGE process works. 


The color scheme of the diagram is intended to have a certain logic. 


It starts with red for CARE, think hot, angry, upset but not necessarily thinking too clearly. 


Then, as various people get involved in constructive ways, it cools down to  orange in RELATE, and then YELLOW, as in “Let’s figure out what the real problem is that we are so upset about.” 


As we move toward solutions, (ACQUIRE and TRY) the world becomes greener, and when the solution spreads (EXTEND), we enter the clear blue sky of solution land.


From the blue, we begin again to be concerned with (a) whether we have really done a good job, and (b) whether we should be thinking again about the whole swath of problems that are out there. This brings us to RENEW, blue merging to red as in purple or violet.


The circle keeps turning, and the rainbow follows.  

as a change agent, what should you think about and do?

A. Consider the larger context

A. Consider the larger context

A. Consider the larger context

  • What is change?
  • What is natural change in human affairs?
  • What is change as a problem-solving process?
  • What is change as a planned problem-solving process?

What is Change?

B. Place yourself in context

A. Consider the larger context

A. Consider the larger context

  • Your Organization
  • Your place
  • Your situation

Your place

C. Review all seven C-R-E-A-T-E-R stages

C. Review all seven C-R-E-A-T-E-R stages

C. Review all seven C-R-E-A-T-E-R stages

  • This is the heart of this website. The logic and details of the model are all here.
  • Each stage has several components and sub-stages. They are discussed in detail.

Explore stages

D. Choose your role

C. Review all seven C-R-E-A-T-E-R stages

C. Review all seven C-R-E-A-T-E-R stages

  • Each CREATER stage points to an important change agent role. 
  • Which is yours now?
  • What skills do you need to acquire to expand or strengthen your role?
  • If not you, who do you need to recruit to fill the other role?

Explore Roles
Why use the Change Agent's Guide?

The importance of checklists

When you have a checklist, your success rate goes up. This is true in all kinds of contexts from medicine to aviation to education. The more complexity in the environment, the more checklists matter. Using The Change Agent's Guide as your master checklist for managing change can help ensure your success.

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