CHANGE AGENT'S GUIDE - organizational change management


Ronald Havelock and Steve Zlotolow


“… there is a body of knowledge on how "change" works that can guide you and help you to work more effectively, avoid common mistakes, and take stock of what you are doing as you go along.”   

 Mathew Miles



The Change Agent’s Guide is knowledge designed to illustrate the systematic “Process of Change”, and how new ideas and innovations can be implemented and institutionalized in today's  business,  education, government and non-profit organizations.  It provides an understanding of the roles of Change Agents in the processes related to Change. 

Our Goal is to assist you in understanding that “process” whether through the website, email communications, consultations, seminars or workshops.

Feel free to contact us at anytime at:

7 stages of change "C-R-E-A-T-E-R"



Develop some sense of what the concern is, a sense of where the system seems to be hurting, and where the need for change is most pressing. Look around and listen to what is being said by different members of the system before determining what the real concern is.


Build Good Relationships with people you want to help.


DIAGNOSIS: understanding the real problem 


With an adequate definition in hand, the change agent and the system can begin to reach out for resources that might be relevant. "Resources" come in many forms: people, finances, space, time, technology, and knowledge , especially knowledge of other change efforts, successful and otherwise. Just plain ideas can also be useful resources.


With a well-defined problem and an assemblage of relevant resources, the system is in a good position to choose a solution or a set of possible solutions. 


The planned change cycle is inserted in the larger context of an on-going change strategy, both for the change agent and for the client system.

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